Cineplex Super Ticket: The movie bundle for movie lovers
So you’re at the theatre, watching some super-villain destroy a world city or laughing at fart and masturbation jokes at whatever comedy is out, and you think to yourself, this is great, but wouldn’t this be better at home?
Well, this summer, as your gorging on the spectacle and formulaic genre that makes up this film season, upon leaving the theatre you can guarantee yourself your very own digital copy of whatever you just watched.
Cineplex recently announced their very own SuperTicket one that gets you admission into the theatre, but also allows you to purchase a digital copy of the same film available when it’s release on Blu-Ray and DVD. You can watch and enjoy, and then know that down the road the same movie will be yours to own.
So, if you know for instance that you’re going to love the forthcoming Hobbit, or whatever the next teen vampire/zombie/monster franchise is, then you can purchase, at some sort of discounted rate, a ticket for both the movie and the digital copy of the film.
Perhaps though you are uncertain going in. So you see a film and M. Night Shyamalan just blew you mind, and your first thought is, ‘I need this at home as soon as it’s (legally) available show I can show my friends and family how incredibly this film is,’ you can take care of that. For the 48 hours following the film, you have the option of purchasing the digital copy at a discounted price.
“We found that 55% of Canadians in our key demographic would often purchase movies they’ve seen in theatre,” said Michael Langdon, Director of Communications for Cineplex.”For us it’s an indication that there is a demand for this type of thing.”
“It’s been something we’ve been discussing for a long time. We thought there was a way to bring added value to the movie going process.”
Right now, Sony, Universal, Warner Bros., and Paramount have all signed aboard. Pacific Rim, Guillermo del Toro’s monsters vs. robot summer blockbuster, will be the first film to offer this joint purchase. The SuperTicket will cost $19.99 for a standard-definition digital download, while the hi-def version (and really, the necessary version) will available for $24.99. So that gets you into the film, and when the film is set to be released for home viewing a few months down the road, you will be the first to have a copy.
So what do you think? 10 extra dollars or so for a pre-order of the digital copy? So when you see a shirtless Hugh Jackman in theatres, or a precocious blue Smurf, you don’t need to worry about when the film is coming out on the small screen – it’ll be yours. All you have to do is wait.