‘Madagascar 3′ runs away with the box office with $60.4 million weekend

Proving the power of a hit franchise, ‘Madagascar 3: Europe’s Most Wanted’ ran away with the box office this weekend, pulling in a handy $60.4 million. That puts it about on par with the previous two entries in the franchise (the first ‘Madagascar’ film pulled $61 million, while the second earned $63.1 million). That’s great news, considering that animated sequels haven’t been performing so well at the box office lately. It also pulled in strong overseas numbers, grossing $75.5 million at the foreign box office despite ironically avoiding a large European opening (there’s a delay due to competition from the Euro Cup).

While it didn’t make quite the splash some people expected, Ridley Scott’s ‘Prometheus’ still managed to land an impressive $50 million weekend, putting it in second place. That’s not bad, considering that it’s a dark, R-rated, action-oriented film—a harder sell than you might think—and it’s the second-best opening ever for director Scott.

Last week’s number one film, ‘Snow White and the Huntsman’ suffered a staggering 59% drop, landing in third place with $23 million. That’s not really a surprise, given fair-to-average reviews and the competition from this week’s two major new releases; with more major releases piling up throughout the rest of June (including ‘Rock of Ages’ and ‘Brave’), ‘Snow White’ probably won’t inhabit the top five for very much longer.

‘MIB3′ dropped another spot on the chart to number four, pulling in $13.5 million. Finally, ‘The Avengers’ landed in fifth place, pulling in $10.8 million. If that movie can remain in the top ten for a few more weeks, it stands a good chance of surpassing the $600 million mark on the domestic charts (it has currently earned $571.9 million).

Martha Hokenson
If I'm not watching a good movie, it's probably because I'm writing about one. I keep adding new titles to my 'must see' movie list and I hope to watch them all before DVDs become obsolete.

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