‘Madagascar 3’ enjoys a second colorful weekend with $35.5 million gross

It was another circus of a weekend at theatres, with ‘Madagascar 3: Europe’s Most Wanted’ once again taking the top spot at the box office. The movie raked in $35.5 million over the weekend, and even with a 41.1% drop, it still managed to out-gross both of the weekend’s new releases combined.

In second place, Ridley Scott’s ‘Prometheus’ had a sharp 60.4% dip to $20.2 million. While it has technically become the highest-grossing movie in the ‘Alien’ franchise, once you adjust for ticket price inflation, it lags behind most of its predecessors.

‘Rock of Ages’ debuted in a disappointing third place, pulling in only $15 million over the weekend. While it had the third-highest opening for a musical adapted from the stage, it clearly didn’t come anywhere near to meeting expectations—especially with the all-star cast and a prime June release date. Still, Tom Cruise, for one, ought to escape unscathed: his last film, ‘Mission: Impossible—Ghost Protocol’ grossed nearly $700 million worldwide, and he has a rumored half a dozen films coming out over the next few years.

‘Snow White and the Huntsman’ dropped another spot to fourth place, pulling in $13.8 million. Finally, Adam Sandler’s newest flick only barely made the top five: ‘That’s My Boy’ slouched into fifth place with a paltry $13 million. That’s the worst debut for a Sandler film since 1996’s ‘Happy Gilmore’, which grossed $8.5 million on opening weekend. Audiences seem to prefer Sandler in more family-friendly fare, as opposed to hard-R comedies, but that’s okay: he has ‘Hotel Transylvania’ and ‘Grown Ups 2’ coming out over the next year or so, so he should bounce back.

Martha Hokenson
If I'm not watching a good movie, it's probably because I'm writing about one. I keep adding new titles to my 'must see' movie list and I hope to watch them all before DVDs become obsolete.

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